Sad
We change it by giving cyclists a known environment, where they are safe by design. Yes it can be changed maybe with education, but many that do this type of riding are poorer and disfranchised, and much harder to reach with "classes" or education (short of ticketing the hell out of them). Will infrastructure solve it overnight, nope, but it will get more people on bikes, and thus the percent of cyclists that ride the wrong way, or erratically, will go down such that it is an oddity, and not the norm. Then when new and inexperienced people new to using a bicycle, start to use one, they can see where the majority ride, and follow that. We need longer term solutions to these problems, it won't be solved overnight, and sometimes it won't be solved at all.
Take a quick watch of the video on CommuteOrlando, Here
(disclaimer: normally I am not much of a fan of the solutions and ideas posted on this blog, I feel it focuses too much on vehicular cycling, and less on what is needed to bring more people onto a bicycle, however they do have some good posts and things to think on.)
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