I can't say enough about Street Films. they continually bring to light the most pertinent information on cycling as transportation. I'll admit to being one of the dedicated cycling commuters out there who knew nothing of the Bike Summit before the film.
I've tried to get involved locally, but there is simply nothing to get involved with, no one cares about cycling except as a recreational activity. That leaves me with being the one to start the ball rolling and I simply don't know if their would be any response. I think a good way to start would be to attend The National Bike Summit next year and see what ideas I can garner to get the public interested in biking.
For now enjoy the film.